Campaign
A marketing campaign tracked for lead attribution and ROI — tie its cost against the leads it actually generated.
The tab order below is the default. An administrative user can reorganize or reorder these tabs per site.
01CampaignThe base record — identity, schedule, and budget.▸
Campaign
| Description* | The campaign's name. | Required |
| Type* | The kind of campaign (e.g. direct mail, digital ad). | Required |
| Status* | Current campaign status. | Required |
| Active | Whether the campaign is currently active. | Editable |
Schedule & Budget
| Start Date / End Date | The campaign's run dates. | Editable |
| Budget Cost | The planned/allocated spend. | Editable |
| Number Sent | How many pieces/impressions went out. | Editable |
| Expected Response % | The anticipated response rate. | Editable |
Notes
| Notes | Free-text notes about the campaign. | Editable |
Audit Details
Collapsed by default — system-tracked record history.
| Created By / Created Date | Who created this record and when. | Read-only |
| Modified By / Modified Date | Who last changed this record and when. | Read-only |
02ExpensesActual costs incurred running this campaign, with receipt attachments.▸
| Description* | What the expense was for. | Required |
| Date* | When the expense occurred. | Required |
| Amount | The expense amount. | Editable |
| Incurred By | The staff member who incurred it. | Editable |
| Vendor / Other Vendor Info | Who the expense was paid to. | Editable |
Each expense has its own "Attachments" action for uploading receipts (Type, Description, Notes, Files).
03NotesNotes logged against the campaign, editable only by whoever wrote them.▸
| Description* | A short summary/title for the note. | Required |
| Notes | The full note text. | Editable |
04LeadsEvery Lead attributed to this campaign, plus Quick Add and Brevo sync.▸
| Name, Company, Phone, Email, Status, Group | The attributed leads. Editing a lead's own details still happens on the Lead's own record — this grid is for viewing, quick-adding, and syncing the list, not full editing. | Read-only |
| Quick Add | Opens a small dialog to add a lightweight contact (Name, Email, Phone, Group, Notes) directly to this campaign — skips the full Lead form's required fields, for the common case of building a personal or informal mailing list. See “Personal Mailing Lists” below. | Action |
| Sync to Brevo | Pushes every attributed lead with a real email and no opt-out flag to a Brevo contact list. See “Brevo Email Marketing Integration” on the Site Settings guide. | Action |